More than 15 years of
Marketing, Communications and Business Development Excellence
Awards and Accolades
Marketer of the Year, Interim Healthcare, 2016
National Association of Professional Women Member
Customer Service Ambassador and Leader for Sentara Enterprises Department, 2020-2023
Always Committed to Excellence Award: Sentara Healthcare, 2009
Leadership Institute Completion Award: W. M. Jordan Company, 2007
Presidential Leadership Program: Leadership Training and Community Involvement 2003-2009
URGC Paideia Conference 2006, Conference Participant and Presenter
Skills:
Management, Project Managment, Digital Marketing, Copywriting, Public Relations, Corporate Growth Initiatives, Market Research, Technology Implementation, Sales, Business Development, Internal Communication Strategies
Technical: Microsoft Office, Microsoft Exchange Server, Movie Maker, Adobe Acrobat Professional, Adobe Exchange, Dreamweaver, Flash, InDesign, Pagemaker, Photoshop, Hubspot, Wordpress, Zarget, Salesforce, Google Analytics, Active Campaign
Career Snapshot
Caring Transitions
Director of Marketing & Business Development: Remote Position (Spring 2018-Spring 2020)
Director for a downsizing and liquidation company, growing revenue by more than 30% and the company’s social media presence by 70%. Developed first ever BDR onboarding program for the corporate franchise.
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Responsible for company growth, copywriting, sales, marketing, employee & project management, recruiting, billing, hiring and business development
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Research and implementation for policies, procedures and job management applications
Interim Healthcare
Marketing Executive & Sales Manager: Remote Position (Winter 2011-Spring 2018)
Sales and Marketing manager, growing lowest producing office out of 5 to highest grossing office, generating over $3 million in profit for the company. Helped to grow my home office by 110% in 2016.
Sentara Healthcare
Account Executive & Community Liaison: Remote Position (Spring 2020-Present)
Strategic service line growth across multiple regions through targeted outreach and digital campaigns.
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Spearheaded virtual community engagement strategies during Covid-19 maintaining client acquisition despite market decline
Sentara Healthcare
Marketing & Public Relations Specialist (Fall 2007-Summer 2011)
Responsible for various marketing and business development firsts, including the implementation of a consumer tracking system, resulting in an 80% increase in data analysis, lead generation and process follow-up. Proactively researched various software application solutions and led the training of 25+ team members, resulting in the use of various new technology functions system-wide.
W.M. Jordan Company
Marketing & Business Development Coordinator (Fall 2004-Fall 2007)
Marketing management and coordination, including research, development and creation of project proposals, increasing profit for the company by 25 million+ (including healthcare, government, industrial, commercial and educational request for qualifications). Served as the administrator and copywriter for corporate articles and press releases resulting in a 75% increase in corporate media exposure.
Education
Old Dominion University: Norfolk, VA, December 2009
M. S.: Occupational and Technical Studies: English-Teaching & Training
Christopher Newport University, Newport News, VA, December 2006
Graduated Magna Cum Laude
B. A.: Journalism Double Minor Studies: Leadership, Communications
Habitat for Humanity: Community Events, Fundraising Efforts (2020-Current)
United Way: Community Events, Fundraising Efforts (2020-Current)
Senior Living Communities: Community Health & Wellness Events, Fundraising Efforts (2011-Current)
Make-A-Wish Foundation: Wish Granter and Fundraiser Assistant (2005- 2009)
Corporate Fundraising Assistant: Salvation Army & Relay for Life (2006- 2007), United Way (2004-2007)
Hampton Roads Community Enhancement Projects: (2000-2004)